Build flavours with local right-to-play.

A companion to Occasionist: where Occasionist maps brands to cultural moments, Product Builder maps market culture, dessert codes and flavour preference signals into dual-flavour Magnum routes. It gives client-ready recommendations, internal watchouts and a direct brief handoff into MRCL MAKE.

Recommendation engine

Find the strongest dual-flavour route.

Use the filters as a market planner would: region, country, occasion and appetite for novelty. Scores combine cultural fit, local flavour familiarity, Magnum premium fit, occasion usefulness and compliance friction.

Region

Market

Occasion

Search flavour, culture or market

Global product signals

The read before the build.

The model starts from global category direction, then applies country culture and format context. These are the live signal buckets feeding the route score.

Indulgence firstPremium chocolate, sauce, crunch and dessert cues are still the safest Magnum base.

Comfort classicsFamiliar flavours win when paired with a local twist rather than replaced by it.

Global inspirationCross-border flavours travel when the market already has a bridge into them.

Texture as flavourCrack, dip, nut, wafer and mochi-style cues create perceived novelty without breaking format.

Claims disciplineBotanical, tea, fruit and low-calorie routes need strict claim hygiene before production.

Client-safe read: This is a product intelligence demonstrator, not a final launch recommendation. In a production build, local market teams would validate consumer appeal, naming, allergens, nutrition, halal suitability and brand/IP permissions before Food Checker clearance.

Country matrix

Two dual-flavour routes per market.

0 routes

01 · Inputs

Market culture

Local desserts, drinks, fruit codes, festival moments, gifting patterns and retail behaviour.

02 · Scoring

Five-part score

35% local fit · 25% Magnum premium fit · 15% novelty · 15% occasion fit · 10% compliance friction.

03 · Output

Make-ready route

A concise flavour brief with rationale, hero moment, watchout and a MRCL MAKE handoff payload.